As November is winding down and we're on the brink of another new year, I've been reflecting on what I've learned in 2009 and all the cool new ways that I see the world, my place in it, at large and in my local community, and how I might be able to make a difference all around. I didn't sit down tonight with any intent to catalog these things at this time. Instead, what I do want to do is to share a recurring theme that has struck me time and again over the past year and that I think is indicative of more to come.
Before I go any further with this I'd like to clear something up. A lot of people, me included, are weary of the crush of self-proclaimed social media experts. I'm not positioning myself as a "guru of new". Yes, there are true experts out there. No doubt about that. I’m not one of them though. I'm writing this as a guy who's been watching, listening, learning, talking, reading and basically living through what I think is a really transformative time. Besides all that, I've got an opinionated mind and gosh darn it I like to talk about what I think.
There's no doubt about it that 2009 has been the year of social media. I'm not making any observation here that you, dear reader, aren't already aware of - all of these things have been hard to ignore: Facebook's ascendance to over 300 million users worldwide, Twitter's improbable and seemingly sudden popularity, the continued popularity of blogging, vlogging, podcasting, and the consumerization of smart phones (thanks to the iPhone they're not just for business users anymore.) All these things, among many others, have lead to the creation of jobs with titles, let alone collections of specialized skill sets, that we rarely heard of before, if ever. At least, I never did.
I have had numerous conversations over the course of the past year about the buzz cum clarion call that is social media, exploring what it means, how can I use it, and how are things changing. That exploration started for me in earnest when I had the good fortune to be introduced to
Jeremy Epstein via LinkedIn. Granted, this was an exchange through several email conversations and a brief phone call where I mostly listened and asked questions. I'm still applying what I learned from those early conversations today (to varying degrees of success!)
In February I was also lucky enough to connect with
Robert Stanke and
Jeremy Lattimore, two individuals from whom I learned a lot through our conversations over the course of the winter and spring. It was through these conversations that I demystified the fuzzy "social media" terminology when I came to understand that the internet, since its very inception, has always been social. Granted, that was in a much less ubiquitous way through bulletin boards and relay chats. I also explored this with
Jeff Pesek when we met back in July.
I agree, the statement, "the internet has always been social" isn't an earth shattering insight. Nonetheless to me it was a powerful one. I couldn't put my finger on why until I read the phrase "Attention Economy" somewhere in one of
Jeremy Epstein's blog postings. I don't remember what the rest of the article was about. But here's what it did for me:
In a world where it's easier than ever to connect with people who share common interests, passions, goals...
In a world where, because of these connections, more and more of us can self-organize, self-teach, self-lead, and self-identify with ease and at little or no cost...
In a world where we've "had it up to here" with disenfranchisement on the one hand (in whatever flavor resonates with you: economic, political, professional, etc) and noisy loudmouths dominating the local and national dialog on the other...
In such a world, the maturation and socialization of the internet promises to transform the idiomatic paradigm of the "Attention Economy" to one of a "Conversation Economy." In this transformation, engaged, informed, intelligent discussion and participation can win out over sound bites, punditry and passive consumption. An impassioned and empowered economy of ideas that is far more inclusive than what we have so far sounds good to me. This is not a new idea - in fact it's been underway for quite some time. The social media sea change (this includes blogging) just brought its potential mainstream.
At least that's what I think! What about you, what do you think?